About Brian Martinez

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So far Brian Martinez has created 3 blog entries.

How to Leverage Amazon Marketing and Promotions to Drive Business Forward

By |2018-10-30T20:43:00+00:00October 30th, 2018|Blog|

On Amazon, marketing and promotions are a must. Here’s the deal. While Amazon puts your product in front of millions of potential customers, your product will compete against potentially millions of other Amazon products. Any brand that has a product on Amazon and wants to succeed must leverage marketing and promotions to drive brand and [...]

Why You Should be Using Enhanced Brand Content

By |2018-07-20T23:04:53+00:00July 18th, 2018|Blog|

As Amazon evolves and more sellers arrive increasing competition, we have naturally seen the costs to advertise increase. From higher cost-per-clicks to lower average selling prices, it's becoming harder and harder to drive profitable sales in multiple categories. Enhanced Brand Content is a great tool to counter this trend by making your products stand out from the rest with [...]

Headline Search Ads Are Here But What Does It Mean?

By |2018-04-24T15:10:53+00:00October 23rd, 2017|Blog|

Since Headline Search Ads were released in early August on Seller Central we’ve seen a slew of blog posts explaining why you should be running them but few are aimed at understanding best practices. In case you’re unaware of how powerful Headline Search Ads can be let's quickly cover some of the benefits. What are [...]