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More Warning Signs For Amazon Small Vendors-Speculation Mounts

By |2019-05-31T17:22:24+00:00May 31st, 2019|Blog|

Two months ago Amazon caused a tidal wave of concern and endless questions from small vendors when the e-commerce giant canceled weekly purchase orders from small vendors across the board with no notice. The directive was clear: smaller sellers needed to move to Amazon’s third-party marketplace and manage their own direct to consumer sales themselves. [...]

Walmart Doubles Down: Free Next Day Shipping

By |2019-05-23T21:31:21+00:00May 23rd, 2019|Blog|

What's It Mean, What's the Impact? When Walmart does something, everyone takes notice. Or they should. If you’re a brand or business selling online, it’s critical to watch what’s happening right now – and coming to an internet near you very soon. What are we talking about? Walmart announced a move to free next-day shipping [...]

Winning the Amazon Search Bar

By |2019-03-29T20:17:00+00:00March 29th, 2019|Blog|

Understanding Amazon’s All Powerful A9 Search Algorithm You hear it everywhere. How the best content and optimization strategies can really help brands stand out against online competition. It’s true, they can. But when it comes to the millions of competing brands, businesses and storefronts on Amazon, only one thing drives sales, Amazon’s own A9 algorithm. [...]

Amazon Trends and Topics to Watch out for in 2019!

By |2019-02-20T16:29:51+00:00February 20th, 2019|Blog|

It’s hard to believe we’re well past the Q4 craziness and are already halfway through Q1.  With that being said, we thought it appropriate at Channel Key to share some of the big trends and topics we’re monitoring closely for 2019 that will have big impacts on Amazon business’s (positive and negative) in the coming [...]

What’s the Best Amazon Strategy for Brands and Manufacturers – 3P, 1P or Hybrid? UPDATED

By |2018-12-03T23:03:36+00:00December 1st, 2018|Blog|

The only constant with Amazon is change.  Which is why we felt it appropriate to update our view of the ever-present strategy question of: “should I execute an Amazon Vendor, Seller or Hybrid business strategy?”    Right out of the gate, Amazon has consolidated it’s various ad units (AMS, Sponsored Brands, etc.) into a single [...]

How to Leverage Amazon Marketing and Promotions to Drive Business Forward

By |2018-10-30T20:43:00+00:00October 30th, 2018|Blog|

On Amazon, marketing and promotions are a must. Here’s the deal. While Amazon puts your product in front of millions of potential customers, your product will compete against potentially millions of other Amazon products. Any brand that has a product on Amazon and wants to succeed must leverage marketing and promotions to drive brand and [...]

Q4 Amazon Planning Strategy

By |2018-10-11T22:26:03+00:00October 11th, 2018|Blog|

Why Is Q4 Season Important? Our goal at Channel Key is to set up our client’s Amazon business’ to be optimally positioned to achieve their goals. A large part of that success can be controlled with strong proactive Q4 holiday season planning. With Prime Day having already past, customers and sellers on Amazon are looking [...]