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Amazon Trends and Topics to Watch out for in 2019!

By |2019-02-20T16:29:51+00:00February 20th, 2019|Blog|

It’s hard to believe we’re well past the Q4 craziness and are already halfway through Q1.  With that being said, we thought it appropriate at Channel Key to share some of the big trends and topics we’re monitoring closely for 2019 that will have big impacts on Amazon business’s (positive and negative) in the coming [...]

What’s the Best Amazon Strategy for Brands and Manufacturers – 3P, 1P or Hybrid? UPDATED

By |2018-12-03T23:03:36+00:00December 1st, 2018|Blog|

The only constant with Amazon is change.  Which is why we felt it appropriate to update our view of the ever-present strategy question of: “should I execute an Amazon Vendor, Seller or Hybrid business strategy?”    Right out of the gate, Amazon has consolidated it’s various ad units (AMS, Sponsored Brands, etc.) into a single [...]

How to Leverage Amazon Marketing and Promotions to Drive Business Forward

By |2018-10-30T20:43:00+00:00October 30th, 2018|Blog|

On Amazon, marketing and promotions are a must. Here’s the deal. While Amazon puts your product in front of millions of potential customers, your product will compete against potentially millions of other Amazon products. Any brand that has a product on Amazon and wants to succeed must leverage marketing and promotions to drive brand and [...]

Q4 Amazon Planning Strategy

By |2018-10-11T22:26:03+00:00October 11th, 2018|Blog|

Why Is Q4 Season Important? Our goal at Channel Key is to set up our client’s Amazon business’ to be optimally positioned to achieve their goals. A large part of that success can be controlled with strong proactive Q4 holiday season planning. With Prime Day having already past, customers and sellers on Amazon are looking [...]

How Does Amazon Fit Into Your Online Strategy?

By |2018-08-21T17:42:09+00:00August 21st, 2018|Blog|

Still Not Optimized on the Fastest Growing Shopping Mall on the Planet?  What are you Waiting For!? As Amazon continues its meteoric growth and evolution, brand owners and manufacturers are increasingly faced with the dilemma of deciding if and how to engage with the “everything store.” Amazon owns 5% of all retail sales and 50% [...]

Why You Should be Using Enhanced Brand Content

By |2018-07-20T23:04:53+00:00July 18th, 2018|Blog|

As Amazon evolves and more sellers arrive increasing competition, we have naturally seen the costs to advertise increase. From higher cost-per-clicks to lower average selling prices, it's becoming harder and harder to drive profitable sales in multiple categories. Enhanced Brand Content is a great tool to counter this trend by making your products stand out from the rest with [...]

How To Prepare for Amazon Prime Day

By |2018-06-29T16:33:15+00:00June 28th, 2018|Blog|

Essentially “Christmas in July”, Prime Day is Amazon’s annual 30-hour shopping extravaganza featuring exclusive deals for Amazon Prime shoppers. Scheduled to begin at noon on Monday, July 16th until midnight on Tuesday, July 17th, Amazon has been sparing no efforts to vigorously drum-up hype for their highly anticipated 4th annual Prime Day. Ensuring that current [...]

Learn How to Win at Amazon

By |2018-05-09T16:30:22+00:00May 9th, 2018|Blog|

Hayabusa is a manufacturer and retailer of mixed martial arts apparel and equipment. Meaning “peregrine falcon” in Japanese, Hayabusa sought to be the premier provider of Team Hayabusa-sponsored equipment worldwide. Despite having their own online storefront, Hayabusa wanted a better way to get its product out in the market without relying on resellers who would [...]

Channel Key is Now Offering Amazon Customer Heat Map Data!

By |2018-04-24T15:10:53+00:00April 15th, 2018|Blog|

We are offering the Amazon Customer Heat Map Data for our clients on a quarterly basis.  Heat Maps are a useful tool and can be utilized to identify customer trends, assist in planning and forecasting to ultimately help boost sales pipeline activity. At Channel Key, we can provide your brand Heat Map information and drill [...]