FBA is a key element of any Amazon strategy. In essence, you place inventory on consignment to Amazon for the fulfillment of your orders on the Amazon Marketplace. Amazon charges fees for Commissions, Pick-Pack-Ship, as well as Storage (by Cubic Feet x Time). FBA inventory also has the significant value of reaching the estimated 80MM Prime customers.
On top of reaching Prime members across the US, you will benefit from Amazon’s fulfillment history to help win the BuyBox. This combination makes FBA a very appealing method of selling your products on Amazon, however, the FBA process, procedures, and best-practice take the time to set-up and fully incorporate into your plan. Let Channel Key help you take full advantage of Amazon FBA.