Amazon Marketing & Listing Optimization Tips
Why You Should be Using Enhanced Brand Content
As Amazon evolves and more sellers arrive increasing competition, we have naturally seen the costs to advertise increase. From higher cost-per-clicks to lower average selling prices, it's becoming harder and harder to drive profitable sales [...]
How To Prepare for Amazon Prime Day
Essentially “Christmas in July”, Prime Day is Amazon’s annual 30-hour shopping extravaganza featuring exclusive deals for Amazon Prime shoppers. Scheduled to begin at noon on Monday, July 16th until midnight on Tuesday, July 17th, Amazon [...]
Understanding Amazon Headline Search Ads
As Amazon continues to evolve so do Headline Search Ads and as a continuation of our last blog post we wanted to provide you with a few new updates. In case you’re unaware of how [...]
Learn How to Win at Amazon
Hayabusa is a manufacturer and retailer of mixed martial arts apparel and equipment. Meaning “peregrine falcon” in Japanese, Hayabusa sought to be the premier provider of Team Hayabusa-sponsored equipment worldwide. Despite having their own online [...]
Channel Key is Now Offering Amazon Customer Heat Map Data!
We are offering the Amazon Customer Heat Map Data for our clients on a quarterly basis. Heat Maps are a useful tool and can be utilized to identify customer trends, assist in planning and forecasting [...]
Is Amazon FBA Still Your Smartest Move?
Amazon is raising monthly inventory storage fees starting April 1, 2018, for those sellers who use FBA fulfillment. They announced the changes in efforts to improve inventory management so that products will be received and [...]
An Update on Amazon’s 2018 FBA Fee Increases
Amazon announced they will be raising fees for the FBA program. The new FBA fulfillment fees take effect on February 22, 2018. Below is a summary of the changes, what this means for your business [...]
Can Someone Explain Amazon Marketing to Me?
Despite resistance to releasing actual numbers, one must suspect that this holiday season has been good for Amazon. Holiday sales this season rose 4.9 percent. That's a rate that hasn't been seen since 2011. On [...]
The NEW Brand Registry 2.0 and what it means for Sellers on Amazon
Brand Registry, while having been around for quite some time has recently undergone some significant changes to help empower sellers in the fight against the ever-growing counterfeit problem on the Amazon Platform. In the past, [...]