Amazon Marketing & Listing Optimization Tips

The only constant with Amazon is change.  Which is why we felt it appropriate to update our view of the ever-present strategy question of: “should I execute an Amazon Vendor, Seller or Hybrid business strategy?” [...]

On Amazon, marketing and promotions are a must. Here’s the deal. While Amazon puts your product in front of millions of potential customers, your product will compete against potentially millions of other Amazon products. Any [...]

Why Is Q4 Season Important? Our goal at Channel Key is to set up our client’s Amazon business’ to be optimally positioned to achieve their goals. A large part of that success can be controlled [...]

Still Not Optimized on the Fastest Growing Shopping Mall on the Planet?  What are you Waiting For!? As Amazon continues its meteoric growth and evolution, brand owners and manufacturers are increasingly faced with the dilemma [...]

As Amazon evolves and more sellers arrive increasing competition, we have naturally seen the costs to advertise increase. From higher cost-per-clicks to lower average selling prices, it's becoming harder and harder to drive profitable sales [...]

Essentially “Christmas in July”, Prime Day is Amazon’s annual 30-hour shopping extravaganza featuring exclusive deals for Amazon Prime shoppers. Scheduled to begin at noon on Monday, July 16th until midnight on Tuesday, July 17th, Amazon [...]

As Amazon continues to evolve so do Headline Search Ads and as a continuation of our last blog post we wanted to provide you with a few new updates. In case you’re unaware of how [...]

Hayabusa is a manufacturer and retailer of mixed martial arts apparel and equipment. Meaning “peregrine falcon” in Japanese, Hayabusa sought to be the premier provider of Team Hayabusa-sponsored equipment worldwide. Despite having their own online [...]

We are offering the Amazon Customer Heat Map Data for our clients on a quarterly basis.  Heat Maps are a useful tool and can be utilized to identify customer trends, assist in planning and forecasting [...]