Amazon Marketing & Listing Optimization Tips

Two months ago Amazon caused a tidal wave of concern and endless questions from small vendors when the e-commerce giant canceled weekly purchase orders from small vendors across the board with no notice. The directive [...]

What's It Mean, What's the Impact? When Walmart does something, everyone takes notice. Or they should. If you’re a brand or business selling online, it’s critical to watch what’s happening right now – and coming [...]

Why Online Retailers Need to Focus on their Brands, Businesses, and Storefront to Win on Amazon! It’s been a choppy, stormy month that’s left many Amazon retailers out at sea. First, we had the announcement [...]

Understanding Amazon’s All Powerful A9 Search Algorithm You hear it everywhere. How the best content and optimization strategies can really help brands stand out against online competition. It’s true, they can. But when it comes [...]

It’s hard to believe we’re well past the Q4 craziness and are already halfway through Q1.  With that being said, we thought it appropriate at Channel Key to share some of the big trends and [...]

The only constant with Amazon is change.  Which is why we felt it appropriate to update our view of the ever-present strategy question of: “should I execute an Amazon Vendor, Seller or Hybrid business strategy?” [...]

On Amazon, marketing and promotions are a must. Here’s the deal. While Amazon puts your product in front of millions of potential customers, your product will compete against potentially millions of other Amazon products. Any [...]

Why Is Q4 Season Important? Our goal at Channel Key is to set up our client’s Amazon business’ to be optimally positioned to achieve their goals. A large part of that success can be controlled [...]

Still Not Optimized on the Fastest Growing Shopping Mall on the Planet?  What are you Waiting For!? As Amazon continues its meteoric growth and evolution, brand owners and manufacturers are increasingly faced with the dilemma [...]