Defensive Strategy Helps Remove Unauthorized Resellers and Regain Brand Control

​OVERVIEW​

​

​BiOptimizers offers high-performance supplements including herbal products, enzymes, probiotics, and fitness-enhancing solutions. Despite a strong reputation, the brand was struggling on Amazon due to unauthorized resellers and listings that threatened Buy Box control. Channel Key partnered with VantageBP to develop a strategy that restored brand control, increased Buy Box wins, and unlocked profitable sales growth.​

​

APPROACH

​​​​​

• Identify Unauthorized Resellers & Listings
  Conducted a marketplace audit with VantageBP to uncover the scope of unauthorized product listings and reseller activity.
   

• Enforce Policy & IP Violations
  Implemented escalated enforcement measures to remove sellers violating BiOptimizers’ reseller policies and IP rights.
   

• Protect Brand Assets
  Filed copyright complaints and targeted resale clause violations from DTC website purchases to eliminate further unauthorized activity.
   

CONCLUSION

​

Channel Key’s partnership with VantageBP delivered measurable improvements in brand control and sales performance for BiOptimizers. Within six months, 151 unauthorized listings and 104 resellers were removed from Amazon and other marketplaces, leading to a 96% Buy Box win rate on the company’s top-selling ASIN. This brand protection strategy helped drive a 300% increase in daily sales and achieved a 75.6% online infringement close rate within the first three months. The success of this approach highlights the value of combining marketplace enforcement with targeted advertising strategies to maximize both brand integrity and revenue growth.

​​​96%​

Buy Box Win Rate

​​​+300%​

Increase in Daily Sales

151​​​​

Unauthorized Listings Removed