Purpose-Built for Modern Commerce
How We Help Our Clients
Channel Key helps brands grow by aligning strategy, operations, media, and creative around clear performance goals. Our capabilities support every stage of the journey—whether you're launching a product, building momentum, or expanding into new channels.
Growth Strategy
& Consulting
​Accelerate your brand’s growth with a strategy built around performance. We help you plan, forecast, and execute across marketplaces and channels to drive sales and avoid costly missteps. From onboarding to pricing and competitive research, we guide smart decisions that turn potential into results.
Onboarding & Marketplace Setup
We ensure a seamless and compliant launch, with tailored setup for Seller Central, Vendor Central, or hybrid models across retailers, leveraging platform-specific expertise.
Promotions Planning & Execution
Strategically plan and calendar promotions across marketplaces, ensuring alignment with inventory, seasonality, and category benchmarks.
Forecasting & Sales Planning
Align operational and financial targets with detailed demand planning and custom sales projections to minimize risk and maximize opportunity.
Strategic Account Management
Ongoing leadership and execution support to align brand goals with Amazon’s evolving policies, programs, and requirements.
Competitor & Market Intelligence
Deep analysis of your competitive landscape, price positioning, and whitespace opportunities to inform go-to-market and channel strategy.
Marketplace Relationships
We leverage long-standing platform relationships to support escalations, secure program access, and align your brand with marketplace priorities—driving faster resolutions and greater visibility.
Advertising
& Retail Media
Turn ad spend into measurable growth. We build and manage performance media strategies that connect paid search, DSP, and brand campaigns to your goals. With precise targeting, real-time reporting, and continuous optimization, we drive results that scale.
Media Planning & Strategy
Align advertising objectives with cross channel performance, budgeting, and targeting strategy across Paid Search and DSP.
Campaign Performance Reporting & Analysis
Real-time data visualization and actionable insights that fuel iterative optimization and strategic testing.
Performance Media
We build and optimize full-funnel strategies, from awareness to conversion using Sponsored Ads, DSP and custom targeting. Every campaign is grounded in data, designed to scale, and tied directly to your KPI’s.
Ad Creative Optimization
Continuous improvement of ad copy, image creatives, and A/B testing to boost CTR, engagement, and conversion.
Amazon DSP Strategy & Execution
Reach new and existing audiences using Amazon’s Demand-Side Platform to increase awareness, retarget high-value segments, and improve ROAS.
Brand Building
From visual identity to messaging and media alignment, we build brand equity by connecting creative, content, and campaign execution to your audience’s intent.
Creative & Conversion Optimization
We create content that converts. From listing optimization and storefront refreshes to image audits and A/B testing, we align every asset to your brand and performance goals. The result: more visibility, stronger engagement, and higher conversion rates.
Brand Story Creation
We shape your brand voice and story across Storefronts, A+ Content, and listings—creating emotional relevance and trust with shoppers at every stage of the funnel.
A+ Content Strategy & Implementation
Develop and implement premium content modules that reinforce brand story, highlight benefits, and increase conversion.
Product Listing Optimization & Creation
Enhance listings with SEO-rich titles, bullet points, and descriptions designed to increase visibility and drive purchase intent.
Listing Troubleshooting & Quality Control
Proactive management of listing suppression, variation errors, and content inconsistencies to ensure retail readiness.
Storefront Design & Seasonal Refreshes
Tailored design strategy and content updates to align with seasonal trends, brand campaigns, and category relevance.
A/B Testing & Optimization
Structured creative testing for titles, images, and A+ modules to continuously improve conversion metrics.
Marketplace
& Channel Operations
Stay retail-ready with seamless operations. We manage inventory, account health, catalog quality, and issue resolution to keep your business running smoothly. With consistent oversight and data-driven planning, we help you avoid disruptions and maximize sales.
Inventory Forecasting & Replenishment Planning
Accurate forecasting models and sell-through tracking to minimize stockouts, overages, and missed sales.
Inventory Recommendations
We analyze sell-through, demand patterns, and storage limits to recommend inventory levels that reduce overstock, avoid stockouts, and improve operational agility.
Account Health Monitoring & Risk Management
Monitor and resolve violations, suppressed listings, and performance flags before they become sales-impacting issues.
FBA Recommendations
From inbound prep and storage thresholds to removal guidance, we help you optimize Amazon FBA to support better availability, cost control, and program compliance.
FBA Performance & Storage Optimization
Ensure FBA efficiency through IPI monitoring, storage recommendations, and return strategies that minimize costs.
Price Monitoring
We continuously monitor MAP compliance, unauthorized sellers, and pricing trends to protect your brand’s value and eliminate revenue leakage.
Performance Measurements & Insights
Know what’s working and what to do next. Our custom dashboards and reports track key metrics across advertising, inventory, and category share. We give you the clarity to optimize faster, identify new opportunities, and grow with confidence.
Custom Dashboard Creation & Ongoing Reporting
Real-time performance dashboards that centralize key metrics across media, catalog, and operations.
Inventory & Operational Health Reporting
Holistic view of stock health, fulfillment trends, IPI, and operational risks.
Weekly Performance Reporting
Expert insights combined with curated data to align on results, diagnose issues, and align next steps with KPIs.
Category, Market & Keyword Share Analysis
Visualize your market share, keyword visibility, and competitive benchmarks to identify growth areas.
Advertising & PPC Analytics
Track spend efficiency, ACoS, ROAS, and campaign trends with drill-down visibility into paid media performance.
Amazon Marketing Cloud (AMC) Reporting
Leverage AMC to connect media and purchase behavior with advanced customer segmentation and attribution insights.
Why Integration Matters
Brands that align advertising, retail media, content, operations, and strategy consistently outperform competitors. Disconnected efforts lead to inefficiencies, missed sales, and reduced ROI. Channel Key brings it all together under one coordinated program that drives measurable impact.
