AI-Powered Strategy Combats Ad Ineligibility and Drives 361% Growth

​OVERVIEW​
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A top ASIN for Hagen Group's Catit brand faced a steep performance decline on Amazon Vendor Central. Despite strong historical sales, the ASIN was flagged as CRaP due to margin pressure, making it ineligible for Sponsored Products and causing organic visibility to collapse. Channel Key partnered with Catit to deploy a full-funnel, workaround-driven strategy using AI video, Virtual Bundles, and influencer content.
 
APPROACH
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• Create an AI-Powered Video from a Single Image
  Built motion and usage simulation for Sponsored Brands Video out of a single static image, giving the CRaP-flagged ASIN a path back into paid visibility.
   

• Bundle In-Stock Items into a New Eligible ASIN
  Created a new ASIN by bundling in-stock items, restoring eligibility for Sponsored Products after margin pressure had flagged the original listing. 
   

• Activate Influencers to Bring in External Traffic
  Used Creator Connections to produce shoppable video content, driving outside traffic in alongside the paid and organic recovery work.
   

CONCLUSION
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In just four months, Channel Key turned around a CRaP-flagged ASIN by executing a creative, full-funnel strategy on Amazon. The team leveraged AI-generated video, Sponsored Brands, Virtual Bundles, and influencer-driven traffic to restore visibility and reignite sales momentum. The approach drove a 361% increase in sales and re-engaged new customers, with 85% of Sponsored Brands Video conversions coming from new-to-brand shoppers.