Retail Fundamentals and Media Strategy Drove Category Share Gain

OVERVIEW

Compass Health, a Drive Medical brand, is a 9-figure Amazon seller with meaningful exposure in Toilet Seat Risers. As purchase share eroded, performance was being limited by more than media efficiency. The category had conversion friction, catalog disruption, competitor pressure, and PDP issues that made it harder to defend share and convert demand.

APPROACH

Cycle Spend to Fuel Priority-Category Growth
Reallocated the catalog's spend to fuel growth in Toilet Seat Risers while preserving long-term share of voice elsewhere in the portfolio.
Rebuild Campaigns Across Every Target Type
Restructured advertising across branded, category, and competitor targets, giving Compass Health a defensible presence at every stage of the funnel.
Improve PDP Content and Shift Spend to High-Intent Placements
Clarified fit, compatibility, use cases, and installation details, then redirected budget toward placements with stronger share capture potential.

CONCLUSION

Compass Health’s Toilet Seat Risers business moved from share loss to sustained category gain. By connecting media execution with PDP quality, retail readiness, and operational discipline, Channel Key helped the brand improve purchase share, increase BPS, and build a more durable model for defending the category over time.