Amazon DSP Doubles Ad-Attributed Sales When Measuring Offline Orders

​OVERVIEW​

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A leading cleaning supplies brand partnered with Channel Key to explore how Amazon DSP could influence both online and offline sales. While the brand had a strong presence on Amazon, most of its revenue came from brick-and-mortar stores. The objective was to test whether Amazon DSP’s advanced audience-targeting options could not only generate Amazon sales but also drive measurable lifts in offline purchases.
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APPROACH

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• Launch Amazon DSP Campaigns
  Created and launched DSP campaigns to increase visibility and measure the impact on offline sales.
   

• Optimize Audience Targeting
  Leveraged geo-targeting, conquesting competitor audiences, and retargeting to reach shoppers most likely to convert.  
   

• Initiate Omni-Channel Analytics
  Enabled a sales study to analyze the combined effect of DSP campaigns on both Amazon and brick-and-mortar sales.  
   

CONCLUSION

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Channel Key’s DSP strategy demonstrated the powerful role of online advertising in driving offline sales. Within just two months of implementation, ad-attributed sales doubled when factoring in brick-and-mortar purchases. Across all campaigns, the combined ROAS reached 5.52, proving DSP to be highly profitable. Conquesting competitor audiences delivered a 2.5 ROAS, which is considered strong for a prospecting audience. These results confirmed Amazon DSP as a cost-effective way to engage new shoppers online while influencing purchase behavior in physical retail.