Amazon DSP Strategy Grows Subscribe & Save Customers by 67%

​OVERVIEW​

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Channel Key partnered with a consumer packaged goods brand to scale sales using Amazon DSP. After successful initial results with Amazon Ads, the brand sought more control and a long-term, profitable growth strategy. Channel Key took over Amazon DSP, leveraging it to drive new-to-brand customers and retarget them with Subscribe & Save offers. The strategy led to a 67% year-over-year growth in Subscribe & Save customers and a 40% increase in order rates for top ASINs.

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APPROACH

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• Drive New-to-Brand Customers
  Launched targeted Amazon DSP campaigns off Amazon to expand the pool of new-to-brand shoppers.
   

• Increase Branded Search Traffic
  Executed upper and middle funnel campaigns to improve visibility on and off Amazon, reaching shoppers across their customer journey.
   

• Maximize Subscribe & Save Conversions
  Retargeted past customers with DSP campaigns to drive Subscribe & Save sign-ups and encourage repeat sales.
   

CONCLUSION

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Channel Key’s strategy successfully expanded the client’s reach, driving new-to-brand customers and encouraging repeat purchases. By reallocating ad spend to prioritize loyalty, the client saw a 67% year-over-year increase in Subscribe & Save customers and over 40% growth in order rates on top ASINs. After just the first full quarter of running Amazon DSP, the brand also saw a 22% increase in new-to-brand customers and a 50% increase in branded searches, highlighting the effectiveness of the strategy in both customer acquisition and retention.