Strategic Re-Categorization Unlocks Best Seller Badge and Sales Surge

​OVERVIEW​

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Hi-Tech’s top product, the Vortex Cleaning Gun, was down 77% year over year due to poor category placement and lack of Amazon badging. Positioned in a highly competitive “Detail Tools” category, the item struggled to stand out against lower-priced alternatives. Channel Key identified a smarter category fit and built a momentum strategy that helped restore ranking, visibility, and growth.
 

APPROACH

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• Reevaluated Category for Competitive Advantage
  Reviewed multiple category options to identify one with more relevant price points and lower competition from high-velocity items.
   

• Executed a Smart Category Update
  Moved the ASIN from “Detail Tools” to “Air Dryers, Blowers & Blades,” creating a better fit for visibility, relevance, and potential badging.
   

• Paired Deal Timing with Category Switch
  Scheduled a high-impact deal aligned with the category change to quickly drive awareness, sessions, and sales velocity.
   

CONCLUSION

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Within just one month, Channel Key helped Hi-Tech turn a struggling ASIN into a category leader by executing a precise recategorization and deal strategy. By moving the Vortex Cleaning Gun into a more relevant product category and timing a promotional deal to boost visibility, we unlocked rapid gains in ranking and retail performance. As the data shows, sales jumped from –77% to +56% YoY in just 30 days, June sales climbed 160% YoY, and the item secured a Best Seller Badge with a 3x increase in click share on top keywords.