Strategic Image Optimizations Boost Amazon Conversion Rate by 8% and Ad CTR by 53%

​OVERVIEW​
 

Jason Markk partnered with Channel Key to improve conversion on their top-performing ASIN. After a content audit, Channel Key identified a gap in the product's main image compared to competitors. The team developed a refined visual approach to better capture attention and align with marketplace best practices.
​​

APPROACH
​​​​

• Analyze the Product's Content Against Competitors
  Found a gap in the main image versus competitors, identifying exactly where shelf presence was falling short.
   

• Benchmark Against Competitors for Shelf Impact
  Determined that competitors were featuring product out of packaging for stronger shelf impact, informing the direction of the refresh. 
   

• Create a Cleaner, Refined Main Image
  Rebuilt the primary product image from existing assets to stand out in search and align with marketplace best practices.
   

CONCLUSION​
 

Using A/B testing, CVR improved by 8% with an increase in sales even with a smaller sample size than the original imagery. Advertising metrics also responded strongly — CTR improved by 53% and Ad CVR improved by 22%, validating the impact of a refined main image on both organic and paid performance.