Strategic Image Optimizations Boosts Amazon Conversion Rate by 8% and Ad CTR by 53%

​OVERVIEW​

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Jason Markk partnered with Channel Key to improve conversion on their top-performing ASIN. After a content audit, Channel Key identified a gap in the product’s main image compared to competitors. The team developed a refined visual approach to better capture attention and align with marketplace best practices  

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APPROACH

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• Identified the Content Gap
  We analyzed the product and its current state of content in which we found a gap - the main image  
   

• Benchmarked Against Competitors
  Jason Markk's competitors were featuring their product out of the packaging 
   

• Delivered a Strategic Visual UpgradeCreated a new main image from existing assets, creating a cleaner, more refined look that would stand out within search results  
   

CONCLUSION

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By leveraging Amazon’s A/B testing tool, Channel Key helped Jason Markk improve conversion rate (CVR) by 8% and increase sales during the testing period, despite using a smaller sample size than the original imagery. Advertising metrics also saw a significant boost, with a 53% lift in click-through rate (CTR) and a 22% improvement in ad CVR.​