Fulfillment Redesign Delivers LEER's First Profitable Month of 3P Sales

​OVERVIEW​

LEER faced profitability pressure on Amazon, driven largely by its 3P business. High FBA storage and catalog fees were eroding margins on larger, slow-moving truck accessories. Channel Key partnered with LEER to transition to a more profitable FBM model, expand the product catalog, and launch new high-margin items, helping the brand reach its first profitable month of 3P sales.
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APPROACH

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• Analyze the Hybrid Fulfillment Model
  Identified FBA-driven losses and pinpointed the clearest areas for margin improvement across LEER's mix of large, slow-moving truck accessories.
   

• Clear Excess FBA Stock and Shift to FBM
  Moved the full 3P catalog to FBM for tighter margin control, eliminating the storage fees that were eroding profitability.
   

• Add New Product Lines and High-Margin Items
  Expanded the catalog while overhauling all three brand stores to improve content and shopping experience across the account.

CONCLUSION

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Channel Key helped LEER turn around its 3P business by eliminating FBA inventory and transitioning to FBM, achieving its first profitable month of 3P sales. Expanding the catalog and launching high-margin items drove stronger profitability, while Channel Key continued to fulfill 1P POs and maintain strong vendor relationships. The work spanned fulfillment, catalog, and creative, delivering durable margin gains across the account.

​​​+170%​

Profit Growth