Targeted Ad Strategy lowers CPC by 41% and Boosts Subscribe & Save by 91%

​OVERVIEW​

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Natural Force was struggling to scale profitably on Amazon due to rising competition and inefficient ad spend. Channel Key identified that much of the budget was not aligned with high-performing keywords and placements. By refining their advertising strategy and implementing a targeted promotion cadence, we helped Natural Force focus their investment where it mattered most.  
 

APPROACH

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• Evaluated Competitive Landscape                                   
  Natural Force was facing intensifying competition, driving up CPCs. It was threatening profitability and made it difficult to profitably scale against larger competitors.  
   

• Optimized Ad Spend
  Identified that most of the spend was not directed to the highest-converting and best-return-on-ad-spend placements.  
   

• Implemented Subscribe & Save Strategy
  Implemented a targeted Subscribe 'n Save promotion strategy cadence to increase conversion rates and Subscribe 'n Save user base.
   

CONCLUSION

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Channel Key shifted 95% of Natural Force’s ad spend to top-of-search placements, resulting in a consistent Top of Search Impression Share above 30%. By introducing engaging video content on select keywords, they reduced the average cost-per-click by 41% compared to Sponsored Products, which previously averaged $7.15. Additionally, strategically integrating coupons during key shopper moments led to a 91.3% year-over-year increase in Subscribe & Save orders.