Promotional Strategy Drives
153% Unit Sales Growth

​OVERVIEW​

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Sloggers has historically taken a conservative approach to promotions, prioritizing margin over discounting. After seeing strong results from deeper discounts during Prime Big Deal Days, the brand chose to limit promotions during the Turkey 12 event, creating a clear comparison that showed how deal badging can directly influence traffic, conversion, and overall sales performance during peak shopping periods.

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APPROACH

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• Test Promotional Strategy During Prime Big Deal Days
  Channel Key ran a 20% catalog promotion during Prime Big Deal Days, driving strong gains in traffic and conversion.
   

• Analyze Traffic and Conversion Signals
  The team tracked sessions, conversion rate, and unit sales to understand the impact of deal participation.
   

• Test Reduced Promotion Strategy  
  During the T12 event, the brand limited discounts to 10%, removing deal badging from most products and reducing promotional visibility.

CONCLUSION

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The contrast between the two promotional approaches highlighted the role deal badging plays in driving visibility and demand during peak shopping events. When deeper discounts were applied during Prime Big Deal Days, sessions, conversion rate, and unit sales all increased significantly. During the T12 event, limiting promotions and removing deal badging reduced product visibility, leading to sharp declines in traffic and sales. The results reinforced how promotional participation during major events can directly influence shopper engagement and overall performance.