Controlled Promotion Test Proves the Revenue Impact of Deal Badging

​OVERVIEW​

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Sloggers had historically taken a conservative approach to promotions, prioritizing margin over discounting. After strong results from deeper discounts during Prime Big Deal Days, the brand chose to limit promotions during the Turkey 12 event. Channel Key partnered with Sloggers to design a controlled comparison showing how deal badging directly influences traffic, conversion, and sales during peak periods.
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APPROACH

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• Run a Catalog-Wide Promotion During Prime Big Deal Days
  Applied a 20% discount across the catalog, driving strong gains in traffic and conversion during one of the year's biggest shopping events.
   

• Track Sessions, Conversion, and Unit Sales
  Isolated the specific impact of promotional participation by monitoring performance metrics side by side across both test events.
   

• Limit Discounts and Remove Badging as a ControlCapped discounts at 10% during the Turkey 12 event and removed deal badging from most products, creating a clean comparison to test the downside.

CONCLUSION

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The contrast between the two approaches highlighted the role deal badging plays in driving visibility and demand during peak shopping events. When deeper discounts were applied during Prime Big Deal Days, sessions, conversion rate, and unit sales all increased significantly. During the Turkey 12 event, limiting promotions and removing badging reduced visibility and led to sharp declines, reinforcing how promotional strategy shapes performance.