Full-Funnel DSP Strategy Drives 75% New-to-Brand Sales on Amazon

​OVERVIEW​

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South Chicago Packing partnered with Channel Key to accelerate DTC growth on Amazon. With limited brand recognition in the consumer space, the challenge was clear: drive first-time purchases, boost awareness, and grow Subscribe & Save—all in a highly competitive category.  ​

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APPROACH

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• Target New Audiences with DSP
  Channel Key launched awareness-focused Amazon DSP campaigns to introduce South Chicago Packing to shoppers browsing related categories.  
   

• Move Shoppers Down the Funnel
  Channel Key launched awareness-focused Amazon DSP campaigns to introduce South Chicago Packing to shoppers browsing related categories.  
   

• Optimize for Subscribe & Save
  Channel Key launched awareness-focused Amazon DSP campaigns to introduce South Chicago Packing to shoppers browsing related categories.  

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CONCLUSION

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Within six months of launching this full-funnel strategy, South Chicago Packing reached millions of new shoppers and built a profitable acquisition pipeline. By layering Amazon DSP with Sponsored Ads and tailoring campaigns for each stage of the shopper journey, Channel Key helped convert awareness into long-term customer value. As the data shows, more than 75% of ad-attributed sales came from first-time buyers. With an average viewability rate of 75% and more than 300 new subscriptions, South Chicago Packing’s investment in Amazon Ads is paying off and scaling fast.