Full-Funnel DSP Strategy Builds a Profitable New-Customer Pipeline

​OVERVIEW​

South Chicago Packing partnered with Channel Key to accelerate DTC growth on Amazon. With limited brand recognition in the consumer space, the challenge was clear: drive first-time purchases, boost awareness, and grow Subscribe & Save in a highly competitive category. Channel Key built a full-funnel strategy to convert new shoppers into long-term, repeat customers.
​​

APPROACH

​​​​​

• Launch Awareness-Focused DSP Campaigns
  Introduced South Chicago Packing to shoppers browsing related categories, building top-of-funnel visibility in a highly competitive space.
   

• Convert Traffic with Sponsored Products and Display
  Captured interest from shoppers researching similar items using a coordinated mix of Sponsored Products, Sponsored Brands, and Display.
   

• Apply Strategic Retargeting to Grow Subscriptions
  Excluded past buyers from retargeting to focus spend on new-to-brand sales, growing Subscribe & Save orders without cannibalizing existing customers.
   

CONCLUSION

​

Within six months of launching this full-funnel strategy, South Chicago Packing reached millions of new shoppers and built a profitable acquisition pipeline. By layering Amazon DSP with Sponsored Ads and tailoring campaigns across the shopper journey, Channel Key converted awareness into long-term customer value. More than 75% of ad-attributed sales came from first-time buyers, with a 75% average viewability rate and over 300 new subscriptions.