Targeted Ad Strategy and Smart Catalog Work Drive $1M+ Growth

​OVERVIEW​

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When Channel Key took over the Spoontiques account in March 2024, sales were trending down more than 20% and annual revenue projections were falling short. With limited advertising investment and scattered catalog structure, the brand lacked momentum on Amazon. Through a focused strategy built on trust, operational discipline, and creative optimization, Channel Key helped reverse the decline and unlock sustainable growth.
 

APPROACH

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• Rebuilt Trust with a Measured Ad Strategy
  Shifted from static budgets to a TACoS-driven model, enabling flexible spend while hitting ROAS goals and reigniting growth across key months.
   

• Applied Seasonal and Catalog Strategy at Scale
  Created a Master File to sort SKUs by marketplace, product type, and seasonality—driving better ad targeting and retail readiness.
   

• Optimized PDPs Using AI and Reparenting
  Used AI to scale creative assets and reparented scattered SKUs into themed listings, improving discoverability and conversion.
   

CONCLUSION

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Within a single year, Spoontiques reversed a six-month sales decline and unlocked sustained growth through smart advertising, creative optimization, and catalog restructuring. Channel Key shifted the brand to a TACoS-driven ad model, scaled seasonal content using AI, and restructured the catalog for better discoverability. These efforts drove more than $1M in incremental revenue in 2024, a 60% YoY sales increase in December, and over 30% growth in early 2025, setting Spoontiques on pace to reach $3.5M in annual sales across Amazon marketplaces.