Driving Multi-Year Growth Through Structural Scale

​OVERVIEW​

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Step2 partnered with Channel Key in May 2023 to support the next phase of its Amazon growth. The challenge wasn't demand creation, but maintaining momentum as the catalog expanded and inventory visibility became less predictable. Channel Key focused on improving coordination across advertising, merchandising, and inventory planning to support efficient scaling and durable year over year growth.
 

APPROACH

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• Rebuild the Advertising Foundation Launched
  Increased emphasis on Manual Targeting and Top of Search to improve efficiency, signal quality, and scalability as spend increased.
   

• Optimize PDPs and Support Launches
  Refined detail pages using A/B testing and aligned new product launches to improve conversion at scale.
   

• Align Forecasting and Growth Planning
  Collaborated on forecasting and planning to better coordinate inventory, promotions, and media investment.

 

CONCLUSION

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Channel Key’s work with Step2 delivered consistent, compounding growth over multiple years. In the first year of partnership, the business grew more than 21% year over year, followed by continued acceleration that drove over 30% total growth versus the pre-engagement baseline. Rather than relying on incremental optimizations, growth was unlocked by restructuring how advertising, product launches, PDPs, and forecasting worked together, enabling efficient scale as catalog breadth and operational complexity increased.