Placement and Optimization Strategy Increases Return on Ad Spend (ROAS) by 31%

​OVERVIEW​

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The Genius Brand was struggling with inefficient Amazon Ads performance due to poor campaign structure and excessive spend on low-converting Product Page placements. By partnering with Channel Key, they implemented a refined ad strategy that restructured placements to prioritize higher-converting opportunities, ultimately reducing wasted ad spend and increasing ad-attributed sales efficiency.

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APPROACH

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• Implement Placement Modifiers
  Optimize campaigns with Placement Modifiers, enabling strategic bid adjustments to improve placement and performance.
   

• Restructure Campaigns
  Redefine campaigns with a specific goal and target audience to eliminate the issue of campaigns bidding against each other.
   

• Focus on Keyword Targeting
  Refine keyword targeting strategies to drive more relevant traffic and improve campaign conversion rates.
   

• Leverage Data-Driven Optimizations
  Use campaign performance data and analytics to make strategic adjustments and improve ROAS.
   

CONCLUSION

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Channel Key's multi-pronged strategy delivered measurable improvements in ad performance metrics for The Genius Brand. Average clickthrough (CTR) increased 121.7% and CPC decreased 42%, contributing to a 24.3% reduction in overall ad spend. With refined targeting and placement optimizations, ad-attributed orders increased by 6.7% and ROAS improved by 31%. The success of Channel's Key's approach underscores the importance of ensuring every advertising campaign has a clear objective, target audience, and placement strategy to maximize performance.