Strategic Catalog Optimization & Advertising Revamp Nearly Double Sales

​OVERVIEW​

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XPEL, a leader in protective films and coatings, entered the Amazon marketplace with limited direction and no formal growth strategy. The brand faced several foundational issues, including incomplete product variation, inconsistent listings, and a lack of advertising or promotional structure. Without established best practices, listings were underperforming, and purchase orders were not being approved consistently. Channel Key partnered with XPEL to develop a clear, data-driven roadmap that aligned catalog structure, optimized content, and built a sustainable advertising framework to drive scalable growth.
 

APPROACH

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• Catalog & Listing Optimization
  Variated products, updated titles using keyword data, and removed internal SKUs to improve discoverability and alignment with best practices.  
   

• Creative Enhancements
  Refreshed images, added videos, and used A/B testing to identify top-performing visuals that increased conversion.  
   

• Advertising & Promotions
  Launched a structured ad and promo strategy combining Sponsored Products and Sponsored Brands to boost visibility and sales.  

CONCLUSION

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Within one year, XPEL nearly doubled its shipped COGS—rising from $157K in Q2 2024 to $292K in Q2 2025. Optimized listings and A/B-tested creative significantly improved conversion rates, while the new advertising and promotional framework increased visibility across high-performing SKUs. Channel Key also worked closely with XPEL’s operations team to recover lost revenue through Seller Investigator audits and streamline fulfillment processes. The result was a stronger, more sustainable marketplace presence and a clear roadmap for continued growth on Amazon.