Complex Multi-Account Business Scaled to Record Monthly Revenue

​OVERVIEW​

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Big Ass Fans operates two distinct Amazon accounts: a 3P Seller Central business and a 1P Vendor Central relationship, each requiring a different operating model. As the brand prioritized accelerating its Amazon presence, it needed a partner capable of managing both simultaneously, scaling paid media, and building a foundation for sustained growth.

 

APPROACH

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• Stand Up Dual-Account Operations
  Established distinct advertising and inventory strategies across both the 3P Seller Central business and the 1P Vendor Central relationship, each requiring its own operating model.
   

• Scale Paid Media Aggressively
  Drove session volume and organic rank growth across a complex, high-ticket catalog by expanding paid media investment in step with the brand's growth priorities.
   

• Build a Foundation for Sustained Growth
  Connected advertising performance to organic rank improvements across both accounts, compounding gains rather than optimizing each channel in isolation.

CONCLUSION

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Channel Key scaled Big Ass Fans across two Amazon accounts simultaneously, growing revenue, sessions, and paid media reach at pace. As advertising investment compounded into organic rank gains, the account reached peak monthly revenue within the same year the partnership began. The result is a multi-account Amazon operation built to grow with the business.