PERFORMANCE INTELLIGENCE
POWERED BY CHANNEL KEY INTELLIGENCE
Turn your commerce data into decisions.
Performance Intelligence pairs Channel Key’s commerce experts with Via, our proprietary intelligence platform, so your team stops waiting on reports and starts acting on what is actually happening across every channel.
WHAT WE UNLOCK
Data becomes a decision system.
AI makes experts faster, and experts make AI smarter. Performance Intelligence pairs Via’s signal with Channel Key operators so your team acts on what matters, not just what already happened.
01
Teams work from one version of the truth
Channel, media, content, operations, and profitability signals are connected into a shared view of commercial performance.
02
Issues surface before they compound
Signals across search, shelf, pricing, inventory, media, and conversion reveal where performance is moving before teams only see the outcome.
03
Decisions become more defensible
Leaders can connect actions to business value, prioritize tradeoffs, and move faster with clearer evidence behind each decision.
THE PROBLEM
Most brands have data. Few have the intelligence to act on it.
Four gaps separate brands with data from brands with decisions. Each one slows the speed and quality of commercial action.
Data lives in too many places to see the full picture.
Marketplace dashboards, retail media platforms, DTC analytics, and operational tools each show a fragment of the business. The most important insights stay hidden in the gaps between systems.
Reporting tells what happened. It rarely directs what to do next.
Weekly reports describe performance in the past tense. Brands react to what already occurred instead of acting on what is emerging, and the window to respond closes before the analysis is complete.
Important signals surface too late or not at all.
Listing suppressions, inventory risks, spending inefficiencies, and conversion drops compound quietly for days before anyone notices. By the time they appear in a report, the cost has already accumulated.
Leaders and operators work from different versions of the truth.
Without a shared data foundation, strategy conversations stall on definitions and discrepancies instead of decisions. Alignment is harder and slower than it needs to be.
A data problem is not solved by more data. It is solved by intelligence that connects, interprets, and directs action in real time.
WHAT WE DO
Intelligence built to move brands from data to action.
Via powers six distinct intelligence capabilities that give brands and Channel Key experts a faster, clearer path from data to decision.
01
Unified commerce data layer
Data across marketplaces, retail media, DTC, and performance channels connects into one structured view. Every insight starts from a complete, accurate picture of the business instead of a fragment of it.
02
Profitability & margin intelligence
Revenue, media spend, pricing, and operational cost signals connect so Channel Key experts identify exactly where the brand makes money and where it leaves it on the table. Margin decisions move from intuition to evidence.
03
Monitoring & signal detection
Shifts, anomalies, and emerging patterns surface continuously so teams respond before problems compound. The most important changes in the business rarely announce themselves, but Via makes sure they get heard.
04
Prompt-based analysis & decision support
Natural language analysis surfaces insights immediately, reduces manual reporting work, and speeds up decision making. The best questions get answers in seconds instead of days.
05
Performance visibility & executive reporting
Complex channel data turns into clear reporting and dashboards that give operators, leaders, and executives a sharper view of what is happening and what matters most. Everyone works from the same picture.
06
Human expertise amplified by AI
Via puts AI-driven intelligence directly in the hands of Channel Key’s commerce experts, accelerating their ability to think bigger, move faster, and deliver smarter strategies. Technology is only as powerful as the people behind it.
PROOF IT WORKS
Better decisions, backed by the full picture.
Examples of what changes when commerce intelligence drives the decision.
EARTH SCIENCE
Data-driven budget rotation wins #1 category share without losing efficiency.
Earth Science needed to dominate its highest-velocity seasonal category while holding TACoS. Channel Key used performance data to rotate budget across the catalog in real time, capturing peak-season share without sacrificing long-term performance.
#1
Category share of voice
+200%
YoY seasonal sales
✔
TACoS within target
SLOGGERS
A controlled test proves the revenue impact of a single merchandising decision.
Sloggers questioned how much promotional badging actually drove sales. Channel Key designed a controlled comparison across peak events, isolating the impact and giving the brand evidence to guide every future promotion.
+44%
Sessions YoY
+76%
Conversion rate
+153%
Unit sales
WHY IT WORKS
AI makes experts faster. Experts make AI smarter.
The most sophisticated intelligence platform is only as good as the people who act on what it surfaces. Via is built to amplify Channel Key’s commerce expertise, not replace it.
Every Via insight gets interpreted by people who have spent years managing complex commerce programs. The result is intelligence that does not just describe what is happening. It drives what to do next.
Faster than manual analysis
Via reduces the time between a signal appearing and an expert acting on it. Brands benefit from decisions made at the speed the market moves, not the speed reporting allows.
Grounded in commercial context
AI surfaces the signal. Channel Key experts apply the commercial judgment to interpret it correctly. Data without context leads to wrong decisions. Via with expert guidance leads to better ones.
Connected across every capability
Via supports every Channel Key capability, from strategy and media to creative and operations. Performance intelligence is not a separate function. It is the foundation every other capability runs on.
IS THIS A FIT
Built for brands ready to turn data into decisions.
The brands that get the most from Via share a common profile. They have data and want to do more with it.
THIS IS FOR YOU IF...
Data exists across multiple platforms but no single view connects it into a clear picture of the business
Reporting describes what happened last week but does not clearly direct what to do this week
Important issues surface too late, after the cost has already accumulated
THIS IS NOT FOR YOU IF...
Current reporting is sufficient and there is no appetite to move faster on what the data shows
The goal is a dashboard, not a decision-making system built around commercial outcomes
Insights will surface but not be acted on when they do
Leaders and operators spend more time aligning on numbers than acting on them