Content Overhaul Converts Record Traffic into Accelerating Revenue Growth

​OVERVIEW​

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Life Is Good came to Channel Key with strong brand awareness and growing Amazon traffic, but product pages that weren't converting. With peak season approaching and their core tee business underperforming relative to D2C, they needed a partner to close the gap between impressions and sales before the window closed.​​

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APPROACH

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• Rebuilt PDP content for conversion
  Audited the men's category and launched model imagery, sizing infographics, and updated A+ modules ahead of Father's Day.
   

• Applied D2C learnings to Amazon
  Mirrored the brand's high-performing "Shop by Interest" layout in the Brand Store to lift mobile conversion.
   

• Optimize for Subscribe & Save
  Stabilized pricing and reallocated ad spend. Implemented MSRP mapping to protect ASP, then shifted budget toward the Brand Store and non-branded keywords.
   

CONCLUSION

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Channel Key's content-led strategy drove Q1 2026 revenue +37% ahead of the prior year, with units growing +43% over the same period. Traffic to Life Is Good's Amazon catalog surged +65% YoY as rebuilt PDP content and Brand Store improvements converted more browsers into buyers. With a full content refresh underway and seasonal campaigns in place, Life Is Good enters peak season with a stronger channel foundation than at any point in the partnership.