Unified commerce intelligence.
Via connects strategy, media, creative, and operations data across marketplaces, retailers, DTC, and discovery into one view, pairing AI-driven signal with operator expertise so brands move faster on the decisions that matter.
THE PROBLEM
Commerce data is fragmented. Decisions should not be.
Brands sell across more channels than ever, but each platform has its own data, metric definitions, and reporting structure. The more the business scales, the more time teams spend stitching numbers together instead of acting on what the numbers mean.
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Slow decisions
Teams wait on exports, reconciled spreadsheets, and cross-channel reports while opportunities move in real time.
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Conflicting definitions
Every platform measures performance differently, creating debate about what happened instead of alignment on what to do.
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Disconnected execution
Strategy, media, creative, and operations each act from a separate view of the business.
THE PLATFORM
One data foundation. Four ways to act on it.
Via Analytics normalizes every channel into one schema. Pulse, Surface, Preflight, and Lift turn that data into ranked decisions, owned worklists, and modeled dollars.
FOUNDATION • ANALYTICS
Every channel, in one schema.
Via Analytics brings every commerce data source into one normalized, live view, with category, ASIN, and search-term depth on demand and connected or missing sources tracked in plain sight. It's the source of truth every other module reads from.
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SOURCE OF TRUTH
SIGNAL DEFENCE
Pulse
The score that tells you where to act.
Continuously scores account health across the disciplines that drive commerce and surfaces the issues worth acting on first.
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Account-level health score, continuously updated
Discipline-level scoring with directional movement
Ranked actions tied to revenue impact
PAGE INTELLIGENCE
Surface
Score the pages your customers buy from.
Reviews customer-facing pages and scores them against the metrics that move traffic, conversion, and revenue.
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Portfolio-wide and listing-level scorecards
Scored across image, content, search, brand & product
Prioritized recommendations with tracked status
LAUNCH READINESS
Preflight
Score new creative before it ships.
Compares proposed creative or new launches against the live PDP before anything goes live.
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Mockup vs. live PDP comparison, side by side
Zone-by-zone deltas and narrative-flow analysis
Predicted CVR and CTR lift before publish
PERFORMANCE MODELING
Lift
Put a dollar on every fix.
Models the financial impact of acting on the signal, tying score movement to revenue, orders, and margin.
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ASIN-level lift modeling with target-score sliders
Annualized incremental revenue, orders, and margin
Portfolio view of recoverable revenue
HOW IT WORKS
From data, to decision, to dollars.
The goal isn't another dashboard. It's a faster path from what happened to what to do next.
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Unified data
Every channel connects into one normalized schema through Analytics.
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Governed definitions
A semantic layer standardizes metrics so teams work from one source of truth.
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AI-driven signal
Via scores account health, page quality, launch readiness, and opportunity.
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Operator review
Channel Key experts pressure-test the signal and shape the action plan.
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Modeled outcome
Lift connects the work to revenue, orders, and margin impact.
A faster path from what happened to what to do next.
WHY IT'S RELIABLE
A semantic layer makes AI safe for real commerce decisions.
AI only becomes useful in commerce when it works from governed data and consistent definitions. Every question runs through the same operating logic Channel Key teams use to manage performance, so the answer isn't just fast, it's reliable.
WITHOUT A SEMANTIC LAYER
AI guesses.
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Metrics get interpreted differently
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Answers shift depending who asks
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Numbers don't reconcile across channels
WITH VIA
AI is reliable.
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Metric definitions are standardized
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Answers stay consistent across channels
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Every number ties back to one governed source
OPERATOR-LED INTELLIGENCE
AI signal. Human expertise. Better decisions.
Via isn't just software. It's the layer our operators use to find the right opportunities, validate what matters, and move work forward. Insight without execution isn't intelligence.
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Find the signal
Identify the issues and opportunities most likely to impact revenue, margin, or growth.
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Prioritize the work
Rank actions by business value, not by whoever flagged the issue first.
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Track the outcome
Connect execution back to modeled lift, account movement, and performance impact.
LET'S TALK
See what Via can surface in your commerce business.
We'll walk you through the platform on your channels: where revenue is recoverable, where the biggest opportunities are hiding, and which fixes are most likely to move revenue and margin.