Unified commerce intelligence.
Via is Channel Key's proprietary intelligence platform. It connects strategy, media, creative, and operations data across marketplaces, retailers, DTC, and discovery into one view, pairing AI-driven signal with operator expertise so brands move faster on the decisions that matter.
WHAT VIA IS
The intelligence layer behind every Channel Key engagement.
Via is our proprietary commerce intelligence platform. It connects performance data from every channel into one schema, then pairs AI-driven signal with our operators so decisions get made faster and backed by the full picture. Via is built into how we work with every client. You can also start with a single Pulse, a free read on where your channels stand, before any engagement begins.
• Built into every engagement
• Powered by Channel Key operators
• Start free with a Pulse
THE PROBLEM
Commerce data is fragmented. Decisions should not be.
Brands sell across more channels than ever, but each platform has its own data, metric definitions, and reporting structure. The more the business scales, the more time teams spend stitching numbers together instead of acting on what the numbers mean.
01
Slow decision-making
Teams wait on exports, reconciled spreadsheets, and cross-channel reports while opportunities move in real time.
02
Conflicting definitions
Every platform defines performance differently, creating debates about what happened instead of alignment on what to do next.
03
Disconnected execution
Strategy, media, creative, and operations teams make decisions from separate views of the business.
THE VIA PLATFORM
Five modules. One source of truth.
Signal. Cut through the noise. Connection. See every channel in one view. Outcome. Tie the work to dollars.
Analytics is the data foundation. Pulse, Surface, Preflight, and Lift turn it into the decisions and dollars that move the business.
The platform view behind every module.
Analytics gives Via one normalized data foundation. From there, Pulse, Surface, Preflight, and Lift turn the data into ranked decisions, owned worklists, and modeled commercial impact.
1 View
Across every commerce channel
5 Modules
Analytics, Pulse, Surface, Preflight, Lift
FOUNDATION
Analytics
Every channel, in one schema.
Via Analytics brings every commerce data source into one normalized view. It is the foundation every other Via module reads from.
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Cross-channel performance in a single live view
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Category, ASIN, and search-term depth on demand
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Connected and missing sources tracked in plain sight
From days of stitched reporting to one live view.
SIGNAL DEFENSE
Pulse
The score that tells you where to act.
Via Pulse continuously scores account health across the disciplines that drive commerce and surfaces the issues worth acting on first.
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Account-level health score, continuously updated
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Discipline-level scoring with directional movement
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Ranked recommended actions tied to revenue impact
One number. Four pillars. A ranked action list in minutes.
PAGE INTELLIGENCE
Surface
Score the pages your customers buy from.
Via Surface reviews customer-facing pages and scores them against the metrics that move traffic, conversion, and revenue.
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Portfolio-wide and listing-level scorecards
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Six zones scored across image, copy, search, brand, product, and content
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Prioritized recommendations with tracked status
From “which fixes matter?” to a ranked, owned worklist.
LAUNCH READINESS
Preflight
Score the new creative before it ships.
Via Preflight scores proposed creative or new launches against the live PDP before anything goes live.
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Mockup vs. live PDP comparison, side by side
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Zone-by-zone score deltas and narrative-flow analysis
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SQP-aware projections per top query
Sample: +4.5% projected CVR lift / +15.4% weighted CTR.
PERFORMANCE MODELING
Lift
Put a dollar on every fix.
Via Lift models the financial impact of acting on the signal, tying score movement to revenue, orders, and margin.
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ASIN-level lift modeling with target-score sliders
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Annualized incremental revenue, orders, and margin
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Aggregated portfolio view of recoverable revenue
Sample: +$360K revenue / +$144K margin per ASIN modeled.
LAUNCH READINESS (PREFLIGHT)
Score the work before it goes live.
Preflight gives the Via story a tangible, visual moment: compare proposed creative against the live PDP, see zone-by-zone deltas, and understand likely impact before the team ships.
From creative guesswork to launch confidence.
Via Preflight reviews new creative against live page performance and SQP signals, then flags refinements before they reach the customer.
✔
✔
✔
Mockup vs. live PDP comparison, side by side
Zone-by-zone score deltas and narrative-flow analysis
Predicted CVR and CTR lift before publish
HOW IT WORKS
From data to decision to dollars.
Preflight gives the Via story a tangible, visual moment: compare proposed creative against the live PDP, see zone-by-zone deltas, and understand likely impact before the team ships.
STEP 01
Unified data
Every channel connects into one normalized schema through Via Analytics.
STEP 02
Governed definitions
The semantic layer standardizes metrics so teams work from one source of truth.
STEP 03
AI-driven signal
Via scores account health, page quality, launch readiness, and performance opportunity.
STEP 04
Operator review
Channel Key experts pressure-test the signal and translate it into the right action plan.
STEP 05
Modeled outcome
Lift connects the recommended work to revenue, orders, and margin impact.
The goal is not another dashboard. The goal is a faster path from what happened to what to do next.
WHY TRUST MATTERS
The semantic layer makes AI safe for real commerce decisions.
AI only becomes useful in commerce when it works from governed data and consistent metric definitions. Via is designed so the answer is not just fast. It is reliable.
One definition. One answer. Every channel.
Without a semantic layer, AI can guess what a metric means. With one, every question runs through governed definitions, connected data, and the same operating logic Channel Key teams use to manage performance.
WITHOUT IT
AI guesses.
x
Metrics can be interpreted differently
x
Answers vary across channels
x
Teams still need to reconcile the output
WITH VIA
AI is reliable.
✔
Metric definitions are standardized
✔
Answers stay consistent across channels
✔
Operators can act with confidence
REAL-WORLD EXAMPLE
Before Via, teams chased reports. With Via, they ask the question.
BEFORE
The manual way.
01
Answer, chart, and explanation returned instantly.
02
Clean and reconcile the data by hand.
03
Build a report and hope the definitions match.
04
Deliver days later, if the question still matters.
AFTER / WITH VIA
Ask the question.
USER PROMPT
Why did sales drop last week?
→
Answer, chart, and explanation returned instantly.
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Signals connected across strategy, media, creative, and operations.
→
Highest-value actions prioritized by revenue and margin impact.
KEY BENEFITS
Four things change when commerce intelligence is connected.
BEFORE
Seconds, not hours.
Questions are answered in the moment they are asked, while the decision still matters.
Efficiency
Fewer manual reports.
Senior operators spend less time assembling data and more time advising on what to do next.
CLARITY
One source of truth.
Every number ties back to the same governed definition across channels, teams, and workflows.
SCALE
Built across brands.
Multi-channel complexity becomes easier to manage because every brand runs through the same intelligence system.
OPERATER-LED INTELLIGENCE
AI signal. Human expertise. Better commercial decisions.
Via is not just software. It is the intelligence layer Channel Key operators use to identify the right opportunities, validate what matters, and move work forward across strategy, media, creative, and operations.
Insight without execution is not intelligence.
Via gives Channel Key teams faster access to the signals that matter. Our operators turn those signals into action plans, priorities, and commercial decisions tied to measurable outcomes.
Find the signal
01
Identify the issues and opportunities most likely to impact revenue, margin, or growth.
Prioritize the work
02
Rank actions by business value, not by whoever found the issue first.
03
Track the outcome
Connect execution back to modeled lift, account movement, and performance impact.
PERFORMANCE MODELING
Every fix gets tied back to dollars.
Lift turns the recommended work into annualized revenue, orders, and margin impact, helping teams prioritize the highest-value actions first.
