Minimum Advertised Pricing (MAP) is a strategic tool that helps protect your brand’s value in the competitive ecommerce landscape. Establishing and enforcing an Amazon MAP pricing policy maintains consistent pricing, avoids conflicts with resellers, and safeguards brand equity.

Amazon product inserts might seem like a small detail, but their ability to connect brands with customers can have a huge impact. These inserts (carefully placed cards or flyers included in product packaging) are an underutilized tool that can build loyalty, foster engagement, and even promote repeat business.

This blog was updated on March 7, 2024. Each year, Amazon releases a Brand Protection Report about the platform’s efforts to combat...

This blog was updated on September 12, 2025. Amazon’s Transparency program is a powerful way for brands to fight counterfeiting and...

This blog was updated on March 6, 2024. The security of your Amazon seller account is central to your business. It contains sensitive...

Retail Media is becoming a popular term among ecommerce professionals, but many brands are still unsure what it means. While it may sound...