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As the Amazon marketplace matures, established brands need to look beyond basic PPC to stay competitive. Amazon’s Demand-Side Platform (DSP) offers powerful tools to reach audiences across Amazon-owned properties and beyond. But tapping into its full potential takes more than access. It requires strategy, expertise, and a partner who knows how to make every impression count. At Channel Key, we understand programmatic advertising is often viewed as a black box: complex, opaqu

This blog was updated on February 27, 2024. Amazon DSP is making waves in the digital advertising arena. For the first time, brands that...

This blog was updated on March 15, 2024. As an Amazon seller, reaching your audiences at scale wherever they are is the key to growth. Two of the most powerful tools to target shoppers on and off Amazon include Amazon DSP and Sponsored Display. Both ad solutions enable you to reach shoppers outside of Amazon’s marketplace and drive external traffic to your products, and are available to brands whether or not they sell on Amazon. However, there is often confusion about the d