AI is reshaping how brands advertise on Amazon. From generative content tools to predictive bidding and audience automation, Amazon continues to roll out advanced AI capabilities that are changing the game for enterprise sellers.

Amazon Advertising has transformed from a simple pay-per-click (PPC) system into a sophisticated ecosystem of ad types, targeting capabilities, and AI-driven optimizations.

In this guide, we’ll walk you through everything you need to know about working with an Amazon advertising agency. We’ll explore why you might need one (and why you might not), the core services most agencies provide, and how to pick the best fit for your business. Most of all, you’ll learn why partnering with the right agency is the fastest way to scale your brand on Amazon.

Amazon shook up the advertising world by launching its Retail Ad Service at the 2025 Consumer Electronics Show in Las Vegas. This new initiative allows retailers to use Amazon’s powerful advertising technology on their own websites and apps.

Channel Key helps brands navigate Amazon’s complex advertising ecosystem to boost visibility, drive sales, and maximize ROI. In this guide, we’ll explore our core advertising solutions, share actionable strategies, and highlight real-world success stories to help you dominate the Amazon marketplace.

Amazon’s OTT (Over-the-Top) streaming platform is redefining how brands connect with audiences in today’s fast-paced digital environment. By adopting a robust Amazon video advertising strategy, businesses can harness the power of dynamic video ads on Fire TV and other Amazon platforms to expand their reach, captivate new audiences, and establish brand loyalty.

Amazon is a pay-to-play platform. Brands simply cannot succeed without advertising. But how do you know if your campaigns are actually working? Two important metrics can help answer this question: Advertising Cost of Sale (ACoS) and Total Advertising Cost of Sale (TACoS).

This blog was updated on July 24, 2024 to include an important Amazon update to Sponsored TV. There's a reason everyone is talking about...

This blog was updated on March 8, 2024. Amazon now offers endemic brands a cost-effective way to advertise on TV. Currently in beta,...

This blog was updated on March 6, 2024. It's official: Amazon unBoxed 2024 will take place from October 14 - 16 in Austin, Texas. This...

This blog was updated on March 12, 2024. Did you know that Sponsored Products reach customers beyond Amazon shopping results? In August...

Staying updated on the latest Amazon marketing and advertising tools can be challenging. To help make it easier, Channel Key has compiled...

This blog was updated on March 12, 2024. Marketing funnels are linear, but customer journeys are not. Research and discovery happen...

This blog was updated on March 14, 2024. Change happens quickly and constantly in the world of ecommerce – especially on Amazon. That...

Amazon introduced a host of new advertising features for sellers at unBoxed 2022 in New York. Channel Key attends unBoxed each year to...

This blog was updated on March 12, 2024. Keywords play an important role in the success of your Amazon Ads campaigns. Choosing the right...

This blog was updated on March 8, 2024. Sponsored Display is a self-service ad solution that helps brands reach audiences at scale both...

This blog was updated on February 8, 2024. By now, most brand owners have heard of Amazon Marketing Cloud (AMC). Launched in 2021, AMC...

This blog was updated on March 13, 2024. Sponsored Products are one of the most popular and effective marketing tools that Amazon...

One of the reasons Amazon has grown into such a powerful D2C marketplace is its continued effort to expand and improve the marketing...