Resources

This blog was updated on March 7, 2024. Each year, Amazon releases a Brand Protection Report about the platform’s efforts to combat...

This blog was updated on September 12, 2025. Amazon’s Transparency program is a powerful way for brands to fight counterfeiting and...

This blog was updated on March 14, 2024. Amazon Inspire is a feature that resembles the popular social media platform TikTok – a sign that Amazon views social commerce as an important part of the future of online shopping. The retail giant also offers other social media-like features in its website and mobile app, including Posts and Amazon Live. Inspire is designed to make it easy to explore new products, discover ideas, and seamlessly shop content created by other customer

This blog was updated on March 13, 2024. Great brands provide exceptional customer service, especially in situations where the customer is unhappy or disappointed. The Amazon Customer Reviews tool empowers brands to engage customers directly via email by responding to critical customer reviews (1 – 3 stars). This tool provides two templated emails that allow you to respond easily to customers. You can choose to either offer a full refund or request additional information abo

Project Zero is an Amazon program that helps brands combat counterfeit goods on the ecommerce platform. In 2021, Amazon identified and seized more than 3 million counterfeit products, preventing them from harming customers or being resold elsewhere in the retail supply chain. These illegal sellers pose a serious threat by causing lost revenue and potentially damaging your brand’s reputation. Amazon values customer experience above all else. This requires earning and maintain

This blog was updated on February 6, 2025. Amazon's Brand Referral Bonus program continues to offer brands the opportunity to earn...

This blog was updated on February 27, 2024. Eight out of ten customers are loyal to specific brands, according to the latest statistics...