Resources

Amazon product inserts might seem like a small detail, but their ability to connect brands with customers can have a huge impact. These inserts (carefully placed cards or flyers included in product packaging) are an underutilized tool that can build loyalty, foster engagement, and even promote repeat business.

This blog was updated on March 13, 2024. Great brands provide exceptional customer service, especially in situations where the customer is unhappy or disappointed. The Amazon Customer Reviews tool empowers brands to engage customers directly via email by responding to critical customer reviews (1 – 3 stars). This tool provides two templated emails that allow you to respond easily to customers. You can choose to either offer a full refund or request additional information abo

Ryan Faist of Channel Key is featured on Global Toy News with an article on how toy brands are leveraging NFTs to create new customer experiences and unlock innovative digital engagement opportunities. Read the article

This blog was updated on March 14, 2024. In the ever-evolving landscape of e-commerce, brands are constantly seeking new avenues to engage with customers, provide exceptional service, and drive sales. Amazon, being a dominant force in the online retail space, offers a plethora of tools and services to help brands achieve these goals. One such tool that should be a part of every brand's inventory and order management strategy is Amazon's Buyer-Seller Messaging Service. Wit