Resources

This blog was updated on March 8, 2024. Brand Tailored Promotions is an Amazon marketing lever that enables brands to offer promotional discounts to specific audience segments. Targeting promotions to select customers is designed to make it easier to boost conversions, repeat purchases, and customer retention rates. This article explores the specific audience targeting options available in Brand Tailored Promotions, budget recommendations for setting up campaigns, upcoming e

This blog was updated on February 27, 2024. Amazon DSP is making waves in the digital advertising arena. For the first time, brands that...

This blog was updated on March 15, 2024. As an Amazon seller, reaching your audiences at scale wherever they are is the key to growth. Two of the most powerful tools to target shoppers on and off Amazon include Amazon DSP and Sponsored Display. Both ad solutions enable you to reach shoppers outside of Amazon’s marketplace and drive external traffic to your products, and are available to brands whether or not they sell on Amazon. However, there is often confusion about the d