Amazon marketing is the cornerstone of ecommerce success. Over 63% of shoppers now begin their product searches on Amazon. Thriving in such a competitive marketplace requires a well-crafted marketing strategy to drive visibility, engagement, and sales.

Amazon is a pay-to-play platform. Brands simply cannot succeed without advertising. But how do you know if your campaigns are actually working? Two important metrics can help answer this question: Advertising Cost of Sale (ACoS) and Total Advertising Cost of Sale (TACoS).

Amazon’s Prime Big Deal Days marks the unofficial start of the holiday shopping season. Held on October 8 - 9, the event offers shoppers early access to major discounts before the frenzy of Black Friday and Cyber Monday.

Tapping into the power of influencer marketing, Amazon’s Creator Connections program connects brands with social media influencers to promote their products. In this blog, we’ll explore how the Creator Connections program works, discuss its benefits for brands and review best practices for creating campaigns that produce results.

Dan Brownsher joins The CASH Blueprint webinar to share Amazon sales strategies that help brands boost profits, optimize operations, and...

Dan Brownsher joins the eCommerce Marketing Podcast to share his journey from eBay side hustle to leading Channel Key, offering...

This blog breaks down Amazon's current vitamins, minerals, and supplements market, discusses brands' biggest challenges and pitfalls, and reveals specific marketing and advertising strategies proven to help brands grow in this category.

This blog breaks down Amazon's current pet supplies market and discusses specific marketing and advertising strategies that can help your pet brand scale and grow.

Ryan Faist of Channel Key is featured on Webretailer with a deep dive into Amazon Lightning Deals, explaining how to maximize their...

Amazon has introduced a new Coupons dashboard that provides enhanced capabilities and a better selling experience. The dashboard rolled...

This blog was updated on July 24, 2024 to include an important Amazon update to Sponsored TV. There's a reason everyone is talking about...

We’re excited to announce that Channel Key has acquired True Hero, a full-service Amazon agency headquartered in Colorado. We began...

This blog was updated on March 8, 2024. Amazon now offers endemic brands a cost-effective way to advertise on TV. Currently in beta,...

This blog was updated on March 6, 2024. It's official: Amazon unBoxed 2024 will take place from October 14 - 16 in Austin, Texas. This...

This blog was updated on March 8, 2024. Brand Tailored Promotions is an Amazon marketing lever that enables brands to offer promotional...

This blog was updated on March 12, 2024. Did you know that Sponsored Products reach customers beyond Amazon shopping results? In August...

Modern Retail’s Amazon Briefing features Dan Brownsher on Amazon’s steady push to become a full-funnel marketing platform, from off-site...

This blog was updated on March 13, 2024. In August 2023, Amazon released a major update to its popular Buy with Prime program by...

Prime Day 2023 is over, but bigger sales are just around the corner. Almost immediately after Prime Day concluded, Amazon alerted brands...

We’re excited to announce that Channel Key has acquired the Amazon-related client assets of Kaspien, a leading e-commerce marketplace...