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This blog was updated on March 12, 2024. Marketing funnels are linear, but customer journeys are not. Research and discovery happen across multiple channels at once. For example, a customer might scan product reviews on their phone, see an online ad for a similar product, then visit a brand’s website to learn more about it. Reaching and converting customers at scale requires a marketing strategy that considers the entire shopping journey. This article discusses what full-fun

Holiday spending is expected to increase this year, but not by much. Adobe’s much-anticipated 2022 Holiday Shopping Forecast estimates...

This blog was updated on March 8, 2024. Sponsored Display is a self-service ad solution that helps brands reach audiences at scale both...

This blog was updated on February 27, 2024. Eight out of ten customers are loyal to specific brands, according to the latest statistics...

This blog was updated on March 13, 2024. Sponsored Products are one of the most popular and effective marketing tools that Amazon...

One of the reasons Amazon has grown into such a powerful D2C marketplace is its continued effort to expand and improve the marketing tools available to brands. Earlier this year, Amazon introduced a video ad format to its Sponsored Brands advertising program called Sponsored Brands videos. For a quick reminder, Sponsored Brands are cost-per-click (CPC) ads that utilize keyword, product, and category targeting to help drive the discovery of your brand among customers shopping

Driving quality traffic to optimized listings is essential to generating sales on Amazon, but it is also important to understand how...

Retail Media is becoming a popular term among ecommerce professionals, but many brands are still unsure what it means. While it may sound...