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Staying updated on the latest Amazon marketing and advertising tools can be challenging. To help make it easier, Channel Key has compiled...

This blog was updated on March 12, 2024. Marketing funnels are linear, but customer journeys are not. Research and discovery happen across multiple channels at once. For example, a customer might scan product reviews on their phone, see an online ad for a similar product, then visit a brand’s website to learn more about it. Reaching and converting customers at scale requires a marketing strategy that considers the entire shopping journey. This article discusses what full-fun

This blog was updated on March 15, 2024. As an Amazon seller, reaching your audiences at scale wherever they are is the key to growth. Two of the most powerful tools to target shoppers on and off Amazon include Amazon DSP and Sponsored Display. Both ad solutions enable you to reach shoppers outside of Amazon’s marketplace and drive external traffic to your products, and are available to brands whether or not they sell on Amazon. However, there is often confusion about the d

This blog was updated on February 27, 2024. Eight out of ten customers are loyal to specific brands, according to the latest statistics...