Resources

The Complete Guide to Amazon’s New Retail Ad Service (for Retailers & Brands)

Amazon shook up the advertising world by launching its Retail Ad Service at the 2025 Consumer Electronics Show in Las Vegas. This new initiative allows retailers to use Amazon’s powerful advertising technology on their own websites and apps.

Amazon Advertising

Jan 178 min read

Mastering Amazon Ads: How to Unlock Explosive Sales Growth

Introduction Advertising is a necessary part of selling on Amazon. With more than 2 million active sellers worldwide, it’s not enough...

Jul 31, 202426 min read

Sponsored Products Campaigns Appear Off Amazon

Amazon Briefing: What’s Behind Amazon’s Slow and Steady Shift into a Full-Funnel Marketing Platform

Modern Retail’s Amazon Briefing features Dan Brownsher on Amazon’s steady push to become a full-funnel marketing platform, from off-site...

Channel Key News

Aug 26, 20231 min read

How to Create a Full-Funnel Marketing Strategy for your Amazon Business

This blog was updated on March 12, 2024. Marketing funnels are linear, but customer journeys are not. Research and discovery happen across multiple channels at once. For example, a customer might scan product reviews on their phone, see an online ad for a similar product, then visit a brand’s website to learn more about it. Reaching and converting customers at scale requires a marketing strategy that considers the entire shopping journey. This article discusses what full-fun

Amazon Advertising

Mar 7, 20235 min read