Amazon product inserts might seem like a small detail, but their ability to connect brands with customers can have a huge impact. These inserts (carefully placed cards or flyers included in product packaging) are an underutilized tool that can build loyalty, foster engagement, and even promote repeat business.

Channel Key helps brands navigate Amazon’s complex advertising ecosystem to boost visibility, drive sales, and maximize ROI. In this guide, we’ll explore our core advertising solutions, share actionable strategies, and highlight real-world success stories to help you dominate the Amazon marketplace.

Amazon’s OTT (Over-the-Top) streaming platform is redefining how brands connect with audiences in today’s fast-paced digital environment. By adopting a robust Amazon video advertising strategy, businesses can harness the power of dynamic video ads on Fire TV and other Amazon platforms to expand their reach, captivate new audiences, and establish brand loyalty.

For brands, mastering the Amazon return process can mean the difference between fostering customer loyalty and damaging a hard-earned reputation. With the right strategies and tools, you can turn returns into a competitive advantage that fuels customer satisfaction and product excellence.

Customer Lifetime Value (CLV) is more than just a metric; it’s a strategic approach that can profoundly impact a brand's long-term profitability and growth. By focusing on the cumulative value each customer brings to the business, companies can make data-driven decisions that lead to lasting, profitable relationships.

This blog covers the basics of Amazon SEO and provides actionable steps you can take today to improve your listings for maximum visibility and sales.

Amazon listing tools like Search Query Performance, Stranded Inventory, and Seller University are often overlooked, but they can help businesses streamline operations, optimize listings, and ultimately drive sustainable growth.

Amazon Live is an interactive live-streaming platform designed to bridge the gap between brands and shoppers. Here, brands can engage with their audience in real-time, showcasing products in a way that traditional ads simply can’t match.

Amazon marketing is the cornerstone of ecommerce success. Over 63% of shoppers now begin their product searches on Amazon. Thriving in such a competitive marketplace requires a well-crafted marketing strategy to drive visibility, engagement, and sales.

Amazon Storefronts have become essential for brands to create a unique identity that stands out among the vast array of products. A well-designed storefront goes beyond mere product displays. It tells a story, enhances brand awareness, and creates an emotional connection with customers.

By employing the right Amazon pricing strategy, brands can attract more customers while maintaining healthy margins. This guide will walk through essential strategies to help brands achieve that fine balance, maximizing growth opportunities without compromising profitability.

Black Friday and Cyber Monday once again broke records and showed just how important online shopping has become – especially on Amazon. From massive sales numbers to changing shopping habits, here’s a look at what happened and what it means for the future of ecommerce.

Dan Brownsher joins the eCommerce Podcast webinar with Matt Edmundson to share insights on Amazon retail strategies, brand building, and...

In this blog, we’ll break down everything you need to know to navigate Amazon vendor negotiations with confidence. From preparing your data to developing winning strategies and overcoming common challenges, you’ll learn how to negotiate smarter and secure better outcomes.

Amazon has embarked on an ambitious sustainability journey, committing to net-zero carbon emissions by 2040. With its sustainability initiatives, the company is not merely making promises but driving an industry-wide shift toward more eco-conscious practices.

Dan Brownsher joins the IntentWise Podcast to discuss why acquisitions are a powerful growth lever, how he evaluates agencies to acquire,...

Amazon’s FBA New Selection Program is specifically tailored for brands that are new to Amazon’s Fulfillment by Amazon (FBA) service or are launching new products. The primary goal is to reduce the barriers to entry by offering cost-saving benefits that directly impact fulfillment expenses.

Customer reviews are one of the most significant factors shaping your brand’s reputation on Amazon. They’re more than just opinions—reviews are a window into customer satisfaction and an indicator of potential sales success.

In this blog, we’ll break down everything you need to know about optimizing your Amazon brand for voice search, from understanding how voice queries work to strategies that can make your products more discoverable on devices like Alexa and Echo.

By understanding the differences between parent ASINs and child ASINs, you can strategically structure your listings to improve product discoverability, streamline customer reviews, and boost sales performance. This guide will dive into the best practices for utilizing Amazon ASINs, helping you develop a robust strategy for managing product variations.