AI is reshaping how brands advertise on Amazon. From generative content tools to predictive bidding and audience automation, Amazon continues to roll out advanced AI capabilities that are changing the game for enterprise sellers.

Amazon Advertising has transformed from a simple pay-per-click (PPC) system into a sophisticated ecosystem of ad types, targeting capabilities, and AI-driven optimizations.

This blog was updated on February 8, 2024. By now, most brand owners have heard of Amazon Marketing Cloud (AMC). Launched in 2021, AMC...