Resources

This blog was updated on March 7, 2024. Each year, Amazon releases a Brand Protection Report about the platform’s efforts to combat...

This blog was updated on September 12, 2025. Amazon’s Transparency program is a powerful way for brands to fight counterfeiting and...

Project Zero is an Amazon program that helps brands combat counterfeit goods on the ecommerce platform. In 2021, Amazon identified and seized more than 3 million counterfeit products, preventing them from harming customers or being resold elsewhere in the retail supply chain. These illegal sellers pose a serious threat by causing lost revenue and potentially damaging your brand’s reputation. Amazon values customer experience above all else. This requires earning and maintain