Tracking and analyzing repeat purchase rates on Amazon is about understanding the “why” behind customer behavior and leveraging those insights to enhance sales strategies.

Minimum Advertised Pricing (MAP) is a strategic tool that helps protect your brand’s value in the competitive ecommerce landscape. Establishing and enforcing an Amazon MAP pricing policy maintains consistent pricing, avoids conflicts with resellers, and safeguards brand equity.

In this guide, we’ll walk you through everything you need to know about working with an Amazon advertising agency. We’ll explore why you might need one (and why you might not), the core services most agencies provide, and how to pick the best fit for your business. Most of all, you’ll learn why partnering with the right agency is the fastest way to scale your brand on Amazon.

This blog was updated on March 8, 2024. Brand Tailored Promotions is an Amazon marketing lever that enables brands to offer promotional...