For brands, mastering the Amazon return process can mean the difference between fostering customer loyalty and damaging a hard-earned reputation. With the right strategies and tools, you can turn returns into a competitive advantage that fuels customer satisfaction and product excellence.

Amazon’s FBA New Selection Program is specifically tailored for brands that are new to Amazon’s Fulfillment by Amazon (FBA) service or are launching new products. The primary goal is to reduce the barriers to entry by offering cost-saving benefits that directly impact fulfillment expenses.