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Amazon’s OTT (Over-the-Top) streaming platform is redefining how brands connect with audiences in today’s fast-paced digital environment. By adopting a robust Amazon video advertising strategy, businesses can harness the power of dynamic video ads on Fire TV and other Amazon platforms to expand their reach, captivate new audiences, and establish brand loyalty.

This blog was updated on July 24, 2024 to include an important Amazon update to Sponsored TV. There's a reason everyone is talking about Amazon Prime Video ads. Until now, there was no way for brands to directly target Amazon’s massive customer base while streaming Prime Video content on desktop, mobile, and connected TV environments. Last September, Amazon announced that movies and shows on Prime Video would begin including limited advertisements in 2024. The news sent sho

This blog was updated on March 8, 2024. Amazon now offers endemic brands a cost-effective way to advertise on TV. Currently in beta,...