Resources

Amazon values customer experience above all else. For sellers, this comes down to order fulfillment and operations. Shoppers love Amazon because they know they will receive their orders quickly. In Amazon’s FBA program, brands don’t need to worry about fulfilling orders. You send your products to a fulfillment center and Amazon takes care of the rest. With Fulfilled by Merchant (FBM), sellers are responsible for packing and shipping. While this eliminates FBA costs, it also a