Resources

One of the reasons Amazon has grown into such a powerful D2C marketplace is its continued effort to expand and improve the marketing tools available to brands. Earlier this year, Amazon introduced a video ad format to its Sponsored Brands advertising program called Sponsored Brands videos. For a quick reminder, Sponsored Brands are cost-per-click (CPC) ads that utilize keyword, product, and category targeting to help drive the discovery of your brand among customers shopping

Driving quality traffic to optimized listings is essential to generating sales on Amazon, but it is also important to understand how...