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This blog was updated on March 14, 2024. Change happens quickly and constantly in the world of ecommerce – especially on Amazon. That...

This blog was updated on March 15, 2024. As an Amazon seller, reaching your audiences at scale wherever they are is the key to growth. Two of the most powerful tools to target shoppers on and off Amazon include Amazon DSP and Sponsored Display. Both ad solutions enable you to reach shoppers outside of Amazon’s marketplace and drive external traffic to your products, and are available to brands whether or not they sell on Amazon. However, there is often confusion about the d