Customer reviews are one of the most significant factors shaping your brand’s reputation on Amazon. They’re more than just opinions—reviews are a window into customer satisfaction and an indicator of potential sales success.

In this blog, we’ll break down everything you need to know about optimizing your Amazon brand for voice search, from understanding how voice queries work to strategies that can make your products more discoverable on devices like Alexa and Echo.

By understanding the differences between parent ASINs and child ASINs, you can strategically structure your listings to improve product discoverability, streamline customer reviews, and boost sales performance. This guide will dive into the best practices for utilizing Amazon ASINs, helping you develop a robust strategy for managing product variations.

This blog was updated on March 13, 2024. In August 2023, Amazon released a major update to its popular Buy with Prime program by...

This blog was updated on March 14, 2024. In the ever-evolving landscape of e-commerce, brands are constantly seeking new avenues to...

Amazon values customer experience above all else. For sellers, this comes down to order fulfillment and operations. Shoppers love Amazon...

This blog was updated on October 3, 2024. Back in 2001, Amazon founder Jeff Bezos drew a simple diagram that would go on to define the...

Customers can now fill their prescription medication via Amazon as easily as ordering a pair of socks or a smart speaker. Well, almost as...