Resources

Black Friday and Cyber Monday once again broke records and showed just how important online shopping has become – especially on Amazon. From massive sales numbers to changing shopping habits, here’s a look at what happened and what it means for the future of ecommerce.

This guide will help you leverage last year’s holiday trends on Amazon, prepare for the upcoming season, and anticipate shifts in customer behavior. We’ll also break down six highly effective strategies to help you boost visibility, reach more shoppers, and maximize ad spend for higher returns.

Holiday spending is expected to increase this year, but not by much. Adobe’s much-anticipated 2022 Holiday Shopping Forecast estimates...

Black Friday traditionally begins the day following Thanksgiving and is considered the kickoff to the holiday shopping season. Neither is...