Resources

Wendi Mathis and Dan Brownsher join BWG Connect to share strategies for navigating Amazon’s vendor negotiation process, from managing...

Black Friday and Cyber Monday once again broke records and showed just how important online shopping has become – especially on Amazon. From massive sales numbers to changing shopping habits, here’s a look at what happened and what it means for the future of ecommerce.

This blog was updated on July 24, 2024 to include an important Amazon update to Sponsored TV. There's a reason everyone is talking about Amazon Prime Video ads. Until now, there was no way for brands to directly target Amazon’s massive customer base while streaming Prime Video content on desktop, mobile, and connected TV environments. Last September, Amazon announced that movies and shows on Prime Video would begin including limited advertisements in 2024. The news sent sho

We’re excited to announce that Channel Key has acquired True Hero, a full-service Amazon agency headquartered in Colorado. We began...

This blog was updated on March 8, 2024. Amazon now offers endemic brands a cost-effective way to advertise on TV. Currently in beta,...

Adobe’s annual holiday shopping forecast is one of the most respected reports detailing consumer trends for the final two months of the...

This blog was updated on March 6, 2024. It's official: Amazon unBoxed 2024 will take place from October 14 - 16 in Austin, Texas. This is according to a "Save the Date" posted by Amazon Ads on LinkedIn. Amazon unBoxed is the biggest event of the year for brands that sell on (and off) Amazon. Typically hosted in New York City, unBoxed is where Amazon reveals new solutions and innovations to help brands connect with customers and prepare for the future. Last year’s event show

This blog was updated on March 7, 2024. Amazon has made important changes to the automated handling time feature for seller-fulfilled...

Of all the breaking news from Amazon Accelerate 2023, Supply Chain by Amazon is making the most waves. Supply Chain by Amazon is an end-to-end, fully automated set of services to help brands move products directly from manufacturers to customers. The program is designed to simplify supply chain management for all sales channels, including DTC websites and brick-and-mortar stores. “Sellers will be able to offload even more of the complexity of their supply chain logistics to

This blog was updated on February 27, 2024. Amazon DSP is making waves in the digital advertising arena. For the first time, brands that...

In this webinar, Dan Brownsher of Channel Key discusses how to foster culture with remote teams, covering hiring best practices, virtual...

Ryan Faist of Channel Key is featured on Global Toy News with an article on how toy brands are leveraging NFTs to create new customer experiences and unlock innovative digital engagement opportunities. Read the article

This blog was updated on February 22, 2024. Amazon has released its Q4 2023 financial report, announcing record profits that surpassed...

In a this Forbes piece, Dan Brownsher discusses how Channel Key thrives as a fully remote agency, offering unconventional but effective...