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The 2023 holiday shopping season set a new ecommerce record. According to data from Adobe, U.S. consumers spent $222.1 billion online...

This blog was updated on March 12, 2024. Did you know that Sponsored Products reach customers beyond Amazon shopping results? In August...

This blog was updated on March 15, 2024. As an Amazon seller, reaching your audiences at scale wherever they are is the key to growth. Two of the most powerful tools to target shoppers on and off Amazon include Amazon DSP and Sponsored Display. Both ad solutions enable you to reach shoppers outside of Amazon’s marketplace and drive external traffic to your products, and are available to brands whether or not they sell on Amazon. However, there is often confusion about the d

This blog was updated on March 13, 2024. Sponsored Products are one of the most popular and effective marketing tools that Amazon...

One of the reasons Amazon has grown into such a powerful D2C marketplace is its continued effort to expand and improve the marketing tools available to brands. Earlier this year, Amazon introduced a video ad format to its Sponsored Brands advertising program called Sponsored Brands videos. For a quick reminder, Sponsored Brands are cost-per-click (CPC) ads that utilize keyword, product, and category targeting to help drive the discovery of your brand among customers shopping

Driving quality traffic to optimized listings is essential to generating sales on Amazon, but it is also important to understand how...

Retail Media is becoming a popular term among ecommerce professionals, but many brands are still unsure what it means. While it may sound...