Dan Brownsher shares key strategies in a new article for Amazon Ads, offering five actionable tips to optimize campaigns, improve...

AI is reshaping how brands advertise on Amazon. From generative content tools to predictive bidding and audience automation, Amazon continues to roll out advanced AI capabilities that are changing the game for enterprise sellers.

Amazon Advertising has transformed from a simple pay-per-click (PPC) system into a sophisticated ecosystem of ad types, targeting capabilities, and AI-driven optimizations.

Amazon shook up the advertising world by launching its Retail Ad Service at the 2025 Consumer Electronics Show in Las Vegas. This new initiative allows retailers to use Amazon’s powerful advertising technology on their own websites and apps.

This blog was updated on July 14, 2025. Prime Day 2025 set a new benchmark for ecommerce performance. Total U.S. online sales reached a...

Dan Brownsher joins Ben Wright on this podcast to discuss the evolving eCommerce landscape, sharing insights on retail media, TikTok,...

Ryan Faist of Channel Key is featured on Webretailer with a deep dive into Amazon Lightning Deals, explaining how to maximize their...

Amazon has introduced a new Coupons dashboard that provides enhanced capabilities and a better selling experience. The dashboard rolled...

This blog was updated on July 24, 2024 to include an important Amazon update to Sponsored TV. There's a reason everyone is talking about...

The 2023 holiday shopping season set a new ecommerce record. According to data from Adobe, U.S. consumers spent $222.1 billion online...

This blog was updated on March 8, 2024. Amazon now offers endemic brands a cost-effective way to advertise on TV. Currently in beta,...

This blog was updated on March 6, 2024. It's official: Amazon unBoxed 2024 will take place from October 14 - 16 in Austin, Texas. This...

This blog was updated on March 8, 2024. Brand Tailored Promotions is an Amazon marketing lever that enables brands to offer promotional...

This blog was updated on March 12, 2024. Did you know that Sponsored Products reach customers beyond Amazon shopping results? In August...

Modern Retail’s Amazon Briefing features Dan Brownsher on Amazon’s steady push to become a full-funnel marketing platform, from off-site...

Prime Day 2023 is over, but bigger sales are just around the corner. Almost immediately after Prime Day concluded, Amazon alerted brands...

This blog was updated on March 8, 2024. Sponsored Display is a self-service ad solution that helps brands reach audiences at scale both...

This blog was updated on March 15, 2024. As an Amazon seller, reaching your audiences at scale wherever they are is the key to growth....

This blog was updated on February 8, 2024. By now, most brand owners have heard of Amazon Marketing Cloud (AMC). Launched in 2021, AMC...

In Forbes, Dan Brownsher shares insights on Amazon FBA’s growth, outlining innovative advertising tools like interactive video, Amazon...