Resources

This blog was updated on March 12, 2024. Marketing funnels are linear, but customer journeys are not. Research and discovery happen across multiple channels at once. For example, a customer might scan product reviews on their phone, see an online ad for a similar product, then visit a brand’s website to learn more about it. Reaching and converting customers at scale requires a marketing strategy that considers the entire shopping journey. This article discusses what full-fun

Ryan Faist of Channel Key is featured on Digital Commerce 360 with a blueprint for retail readiness, outlining the seven key components...