AI is reshaping how brands advertise on Amazon. From generative content tools to predictive bidding and audience automation, Amazon continues to roll out advanced AI capabilities that are changing the game for enterprise sellers.

Amazon Advertising has transformed from a simple pay-per-click (PPC) system into a sophisticated ecosystem of ad types, targeting capabilities, and AI-driven optimizations.

Amazon marketing is the cornerstone of ecommerce success. Over 63% of shoppers now begin their product searches on Amazon. Thriving in such a competitive marketplace requires a well-crafted marketing strategy to drive visibility, engagement, and sales.

This blog breaks down Amazon's current pet supplies market and discusses specific marketing and advertising strategies that can help your pet brand scale and grow.

This blog was updated on July 14, 2025. Prime Day 2025 set a new benchmark for ecommerce performance. Total U.S. online sales reached a...

This blog was updated on August 1, 2024. Amazon's Virtual Bundles feature has undergone significant updates in 2024. As a quick...

This blog was updated on July 24, 2024 to include an important Amazon update to Sponsored TV. There's a reason everyone is talking about...

This blog was updated on March 6, 2024. It's official: Amazon unBoxed 2024 will take place from October 14 - 16 in Austin, Texas. This...

Modern Retail’s Amazon Briefing features Dan Brownsher on Amazon’s steady push to become a full-funnel marketing platform, from off-site...

This blog was updated on February 27, 2024. Amazon DSP is making waves in the digital advertising arena. For the first time, brands that...

Staying updated on the latest Amazon marketing and advertising tools can be challenging. To help make it easier, Channel Key has compiled...

This blog was updated on March 12, 2024. Marketing funnels are linear, but customer journeys are not. Research and discovery happen...

This blog was updated on March 14, 2024. Change happens quickly and constantly in the world of ecommerce – especially on Amazon. That...

Amazon introduced a host of new advertising features for sellers at unBoxed 2022 in New York. Channel Key attends unBoxed each year to...

This blog was updated on March 12, 2024. Keywords play an important role in the success of your Amazon Ads campaigns. Choosing the right...

This blog was updated on March 15, 2024. As an Amazon seller, reaching your audiences at scale wherever they are is the key to growth....

This blog was updated on February 8, 2024. By now, most brand owners have heard of Amazon Marketing Cloud (AMC). Launched in 2021, AMC...

One of the reasons Amazon has grown into such a powerful D2C marketplace is its continued effort to expand and improve the marketing...

Retail Media is becoming a popular term among ecommerce professionals, but many brands are still unsure what it means. While it may sound...