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AI is reshaping how brands advertise on Amazon. From generative content tools to predictive bidding and audience automation, Amazon continues to roll out advanced AI capabilities that are changing the game for enterprise sellers.

Amazon Advertising has transformed from a simple pay-per-click (PPC) system into a sophisticated ecosystem of ad types, targeting capabilities, and AI-driven optimizations.

Amazon marketing is the cornerstone of ecommerce success. Over 63% of shoppers now begin their product searches on Amazon. Thriving in such a competitive marketplace requires a well-crafted marketing strategy to drive visibility, engagement, and sales.

This blog breaks down Amazon's current pet supplies market and discusses specific marketing and advertising strategies that can help your pet brand scale and grow.

This blog was updated on July 14, 2025. Prime Day 2025 set a new benchmark for ecommerce performance. Total U.S. online sales reached a...

This blog was updated on August 1, 2024. Amazon's Virtual Bundles feature has undergone significant updates in 2024. As a quick...

This blog was updated on July 24, 2024 to include an important Amazon update to Sponsored TV. There's a reason everyone is talking about Amazon Prime Video ads. Until now, there was no way for brands to directly target Amazon’s massive customer base while streaming Prime Video content on desktop, mobile, and connected TV environments. Last September, Amazon announced that movies and shows on Prime Video would begin including limited advertisements in 2024. The news sent sho

This blog was updated on March 6, 2024. It's official: Amazon unBoxed 2024 will take place from October 14 - 16 in Austin, Texas. This is according to a "Save the Date" posted by Amazon Ads on LinkedIn. Amazon unBoxed is the biggest event of the year for brands that sell on (and off) Amazon. Typically hosted in New York City, unBoxed is where Amazon reveals new solutions and innovations to help brands connect with customers and prepare for the future. Last year’s event show

Modern Retail’s Amazon Briefing features Dan Brownsher on Amazon’s steady push to become a full-funnel marketing platform, from off-site...

This blog was updated on February 27, 2024. Amazon DSP is making waves in the digital advertising arena. For the first time, brands that...

Staying updated on the latest Amazon marketing and advertising tools can be challenging. To help make it easier, Channel Key has compiled...

This blog was updated on March 12, 2024. Marketing funnels are linear, but customer journeys are not. Research and discovery happen across multiple channels at once. For example, a customer might scan product reviews on their phone, see an online ad for a similar product, then visit a brand’s website to learn more about it. Reaching and converting customers at scale requires a marketing strategy that considers the entire shopping journey. This article discusses what full-fun

This blog was updated on March 14, 2024. Change happens quickly and constantly in the world of ecommerce – especially on Amazon. That...

Amazon introduced a host of new advertising features for sellers at unBoxed 2022 in New York. Channel Key attends unBoxed each year to...

This blog was updated on March 12, 2024. Keywords play an important role in the success of your Amazon Ads campaigns. Choosing the right...

This blog was updated on March 15, 2024. As an Amazon seller, reaching your audiences at scale wherever they are is the key to growth. Two of the most powerful tools to target shoppers on and off Amazon include Amazon DSP and Sponsored Display. Both ad solutions enable you to reach shoppers outside of Amazon’s marketplace and drive external traffic to your products, and are available to brands whether or not they sell on Amazon. However, there is often confusion about the d

This blog was updated on February 8, 2024. By now, most brand owners have heard of Amazon Marketing Cloud (AMC). Launched in 2021, AMC...

One of the reasons Amazon has grown into such a powerful D2C marketplace is its continued effort to expand and improve the marketing tools available to brands. Earlier this year, Amazon introduced a video ad format to its Sponsored Brands advertising program called Sponsored Brands videos. For a quick reminder, Sponsored Brands are cost-per-click (CPC) ads that utilize keyword, product, and category targeting to help drive the discovery of your brand among customers shopping

Retail Media is becoming a popular term among ecommerce professionals, but many brands are still unsure what it means. While it may sound...